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Christine McDannell
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New-age M&A firm helping founders turn their businesses into life-changing exits.

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The Magnolia Firm

themagnoliafirm.com

Covina, California

The Magnolia Firm is an M&A advisory built by entrepreneurs, for entrepreneurs. We specialize in privately owned businesses with strong brand value and real momentum.
Services Offered
We handle the deal, so you can focus on running the business (or planning your exit party).

Sale Prep:
- Price it right with comps that actually make sense
- Clean up your financials (add-backs, P&L, balance sheet)
- Set up a pro-level data room
- Build the CIMs and pitch decks that make buyers say “LOI coming”
- Design and launch high-converting listings

Advisory:
- Outbound buyer search
- Qualifying all inquiries
- Aligning custom NDAs
- Negotiating the best price & terms

Closing:
- Drafting, reviewing, and negotiating LOIs
- Lining up backup offers
- Coordinating with legal teams, buyers, and brokers
- Maximizing deal value (on every term, not just price)
- Managing due diligence and making the handoff seamless

Consulting
- We consult on margins, targets, and how to build a business buyers chase.

Venture Management
- If you’re not squared away to sell but want to exit down the line, the firm{s venture management department can help you proceed to strategic buyers.
About

Hey, I{m Christine...

I’ve built, bought, and sold over 2 dozen companies. So when I say I get it, I mean that. I’ve been in the founder’s seat for over 20 years, doing the all-hands drills, the grueling growth phases, and the exit negotiations that make or break your future.

Here’s the harsh truth:
Most business owners never sell.
And the ones who do?
They leave money on the table, sign subpar terms, and walk away feeling used.
Because they trusted an advisor who didn’t truly get it.

& WORST OF ALL...
They end up using advisors with outdated processes who are more interested in their cut than in protecting and listening to their clients. (Oh yeah, we{ve got stories!) Plus, most of them have not built or sold their own business, either. How can they truly understand what it{s like to be in your shoes?

You can break that cycle.
Selling your business or buying one you’re excited about can actually be a satisfying process, when you’ve got the right people in your corner.

Expertise

Experienced in but not limited to the following services and sectors. Contact for a full list.

  • Communication & Media
  • Online & Technology
  • Service Businesses
  • Valuation Services
  • Exit Planning Services
  • Business Advising Services
Areas Served
  • San Diego County, CA
  • Santa Barbara County, CA
  • Alameda County, CA
  • Santa Clara County, CA
  • Los Angeles County, CA
  • San Francisco County, CA
  • Orange County, CA
  • San Mateo County, CA
  • Marin County, CA
  • New York County, NY
Languages

English

Links
Licensed In
California
01276325
New York
01276325
Affiliations
  • CA DRE Licensed since March 2000.
Agents
Profile Photo

Lauren Mauldwin

Serving: Los Angeles County, CA

2x founder turned M&A advisor | Purveyor of P&Ls

I advise acquisitions at The Magnolia Firm, a M&A firm specializing in middle-market digital deals. As former business owners ourselves, we get what it’s like to go through the acquisition...

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