Iconic was created to modernize the M&A process for small and midsize business owners who are underserved by both traditional investment banks and low-touch business brokers. The company recognized that sellers often face inefficient processes, limited buyer access, long timelines, and poor transparency—challenges that Iconic seeks to solve through a blend of technology, process rigor, and expert advisory. At its core, Iconic believes that selling a business should be as strategic and streamlined as starting one.
Led by a seasoned team of investment bankers, entrepreneurs, and technologists, Iconic operates with a philosophy of speed, transparency, and deal certainty. Iconic’s approach is structured around five defined stages: discovery and onboarding, preparation, buyer outreach, LOI and negotiation, and closing.
The process begins with goal setting, valuation, and signing an engagement letter. The preparation phase includes financial diligence, narrative-building through CIM creation, and setting up a digital data room. Marketing and buyer sourcing is conducted through AI-powered matchmaking and curated outreach to strategic and private equity buyers. Once offers are received, Iconic leads the LOI selection, negotiates deal terms, and manages diligence all the way to close. Our process reduces average deal timelines from 12 months to under 6 months by using real-time tracking, automated workflows, and robust buyer analytics via its proprietary platform, Iconic Rail.
Iconic{s collective team experience has completed over 200 transactions across industries ranging from healthcare and business services to manufacturing, consumer brands, and automotive. The recent acquisition of boutique investment bank Integral Capital Advisors expands both capability and geographic reach, particularly in the upper lower middle market. Iconic continues to scale through a combination of seasoned advisors, innovative software, and a relentless focus on execution.
Ultimately, Iconic aims to bring the sophistication of institutional M&A to entrepreneurs who have built meaningful businesses and now seek a thoughtful, well-run exit. Its mission is to create an M&A experience where sellers retain control, maximize value, and walk away from the table with clarity and confidence.
