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Jonathan Nappa
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Business Owner Turned Business Broker Helping Others Make Their Next Move

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Gregory Carafello

First Choice Business Brokers of Manhattan
Founded in 1994, First Choice Business Brokers is one of the largest Business Sales Organizations in the world, with multiple offices located throughout the U.S. listing over $7 billion worth of businesses. Our New York City office consists of 1 Principal, 3 Associates, and administrative personnel. In addition, we have a select team of professional service providers we can recommend that can provide legal, accounting, planning, financing and various other services. First Choice Business Brokers is a member in good standing with the Better Business Bureau (A+ Rating).

The FCBB office is located in Manhattan which covers the entire New York and New Jersey Regions. The Principle Broker, Gregory J. Carafello, has over 38 years of extensive Business Ownership experience as a small to medium sized business owner since 1998.
Services Offered
I help business owners understand the value of their business, prepare for a successful sale, and navigate the entire transaction process from start to finish. Having owned and operated a business for over 23 years, I understand the challenges, opportunities, and emotions involved in buying or selling a company.

Services include:

• Confidential Business Valuations
• Exit Planning & Succession Planning
• Business Sales & Acquisitions
• Buyer Representation
• Seller Representation
• Market Analysis & Pricing Strategy
• Negotiation & Deal Structuring
• Commercial Real Estate Sales & Purchases
• Franchise Resales
• Mergers & Acquisitions Support

Whether you’re considering selling now, planning for retirement, looking to grow through acquisition, or simply curious about what your business is worth, I provide honest guidance and a no-obligation consultation.

My goal is to help business owners maximize value, minimize stress, and achieve a successful transition
About

I’m Jonathan Nappa, a business broker who spent 23 years building and running Bruin Computer Trading, a computer wholesale and recycling company. I sold Bruin with the help of First Choice Business Brokers and now partner with them to help others achieve successful exits. I bring hands-on ownership experience to every transaction, from strategic positioning and valuation to due diligence and closing.

Areas I focus on:
Business valuation and exit strategy
Buyer qualification and deal negotiation
Due diligence and risk management
Transaction coordination from listing to close

My approach blends entrepreneurial insight with disciplined, transparent process management. If you’re looking to sell or acquire a business, I’d welcome a conversation about achieving a successful, values-aligned outcome.

Areas Served
Languages

English

Affiliations
  • Business Broker with First Choice Business Brokers and a licensed New York State Real Estate Salesperson. Former owner of Bruin Computer Trading and Bruin Electronics Recycling for over 23 years. Experienced in business valuations, acquisitions, exit planning, and commercial real estate transactions.
My Listings For Sale

Established Businesses For Sale

50+ Years Established Stone Fabrication & Tile Business

New York

Rare opportunity to acquire a 50+ year, multi-generational tile & stone fabrication business serving Central New York. The company is known for quality craftsmanship, reliability, and long-standing relationships across both residential and...

 $6,999,999

 

Exclusive Territory Medical Device Distribution Business -High Margins

Onondaga County, NY

This is a rare opportunity to acquire a highly profitable, relationship-driven business operating within a specialized segment of the healthcare supply chain. The Company serves an established base of professional clients across a defined territory,...

 $9,499,999

 

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