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Matt Lucas

Your trusted partner for successfully buying or selling existing businesses

Company
First Choice Business Brokers

Fort Myers Beach, Florida

With nearly two decades of experience in franchising and small business ownership, our mission is simple: to help entrepreneurs achieve the freedom and success that comes with business ownership. From launching and scaling our own franchise brand to 36 territories before acquisition, to guiding hundreds of individuals in buying, selling, and investing in businesses, we bring first-hand knowledge of what it takes to succeed.

As licensed business sales agents and franchise consultants, we specialize in helping clients cut through the noise to make informed, confident decisions. We understand that buying or selling a business is one of the most important financial and personal choices a person can make—and we take that responsibility seriously.

Our approach is strategic yet personal. Whether you’re an aspiring entrepreneur exploring your first business, a seasoned investor looking for multi-unit opportunities, or a business owner preparing to sell, we provide clear guidance and expert support every step of the way. By leveraging deep industry knowledge, a nationwide network of franchise and business resale opportunities, and a people-first mindset, we empower our clients to find the right fit for their goals, lifestyle, and long-term vision.

From discovery to decision, our team is dedicated to delivering integrity, transparency, and results. We don’t just match buyers and sellers—we build lasting relationships and help create success stories.

If you’re ready to explore business ownership or prepare your business for sale, we’re here to guide you toward your next chapter with clarity and confidence.
Services Offered
Free Consultation to Buyers and Sellers.
Free Market Price Analysis for Sellers.
Help Sellers find Qualified Buyers for their Business.
Help Buyers find Quality Business to Purchase.
Connect Buyers to Financing Resources.
About

I’ve spent nearly 20 years helping people achieve their dream of business ownership. My journey started like many of the clients I now serve—by taking the leap into entrepreneurship myself. At 22, while finishing my degree at Murray State University, I launched my first business and quickly grew it into multiple territories before successfully exiting in 2013.

Prior to that exit, I built my next company into a national franchise system that expanded to 36 sold territories across the United States before being acquired in 2015. Those experiences gave me first-hand knowledge of what it takes to launch, grow, and sell a successful business—not from the sidelines, but in the trenches of entrepreneurship.

After that acquisition, I shifted my focus to helping others. Since 2015, I’ve been a full-time franchise consultant guiding hundreds of clients through the complex process of buying, selling, and investing in businesses. From aspiring entrepreneurs searching for their first franchise to seasoned investors scaling their portfolios, I’ve had the privilege of walking alongside people at every stage of their journey. Recently I also became licensed in the State of Florida to sell existing businesses, not just franchises.

My Approach

Buying or selling a business is one of the most important financial and personal decisions you can make. My philosophy is simple: put people first, provide clarity, and focus on results.

Clarity: I cut through the clutter of thousands of franchise and business resale options to identify the opportunities that truly align with your goals, lifestyle, and long-term vision.

Expertise: With direct experience as a franchisee, franchisor, and broker, I know the challenges and rewards from all sides of the table.

Support: I provide step-by-step guidance—from initial exploration to final decision—so you can move forward with confidence, not confusion.

What I Specialize In

Franchise Consulting: Helping clients explore industries like home services, health & wellness, senior care, food & beverage, pet care, and entertainment to find the right franchise fit.

Business Brokerage: Assisting buyers and sellers with the purchase and sale of independent businesses and franchise resales.

Strategic Growth: Guiding multi-unit investors and emerging brands in scaling with strong ROI.

Personalized Matching: Every client is different. I focus on aligning opportunity with lifestyle, financial goals, and risk tolerance.

Why Work With Me

Proven Experience: From starting businesses to franchising and selling them, I’ve lived every stage of the entrepreneurial journey.

Industry Knowledge: Nearly two decades immersed in franchising and small business ownership.

People-First Approach: My success is measured not in transactions but in the success stories of my clients.

Let’s Connect

Whether you’re buying your first business, expanding your business portfolio, or preparing to sell, I’d love to help you explore your options with clarity and confidence.

Business ownership can be life-changing. My job is to make sure it’s life-changing in the right way.

Expertise

Experienced in but not limited to the following services and sectors. Contact for a full list.

  • Service Businesses
  • Pet Services
  • Retail
Areas Served
  • Lee County, FL
  • Collier County, FL
  • Monroe County, FL
  • Sarasota County, FL
  • Charlotte County, FL
Languages

English

Licensed In
Florida
SL3631477

Contact Matt Lucas

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