Regina is the Principal of Sierra Bay Partners, where she helps owners of small companies navigate one of the most important decisions of their lives: selling their business. Since 2018, she has earned a reputation for clarity, professionalism, and a steady, client-focused approach.

Regina brings strong negotiation skills, well-tested systems and processes, and a communication style that is direct, transparent, and easy to trust. Clients value her ability to keep transactions organized and confidential while ensuring they always know what to expect at each stage of the process.

Before building her practice in the U.S., Regina spent more than a decade working internationally in the fintech sector, developing strategic partnerships and negotiating deals across Europe, the Americas, Asia, and Africa. This global experience gives her a broad perspective, an ability to navigate diverse counterparties, and a deep comfort with complex transactions.

Straightforward and deliberate, Regina sets the pace, removes uncertainty, and creates the momentum needed for a successful exit—helping business owners feel supported, informed, and confident from start to finish.

Regina is also the founder of Sierra Bay Academy, an online academy that gives prospective and new Business Brokers the practical knowledge, tools and support to understand the profession, get started, and become successful selling businesses for a living.

Experienced in but not limited to the following services and sectors. Contact for a full list.

• Master in Business and Information Technology | Harvard Business School Online certified Negotiation Mastery | Member of IBBA (International Business Broker Association)