Company
Travis Bryenton is a business broker specializing in the sale of founder-led, owner-operated, and lifestyle businesses — with a nationally recognized focus on fly fishing shops, outdoor retailers, guide services, and outfitters.
Based in Atlanta, Georgia, Travis brings three generations of outdoor industry experience to business brokerage. His mother served as Executive Director of Eastern Outdoor Sales Reps (now 360 Adventure Collective) for over 20 years, his father was a founding member of that organization and an independent sales rep since the late 1970s, and Travis himself spent over 15 years as an independent sales rep representing brands including Columbia Sportswear, Teva, Merrell, and Wolverine to specialty retailers across the Southeast.
Travis is a member of the Georgia Association of Business Brokers (GABB) and the International Business Brokers Association (IBBA), and represents sellers across the United States on main street and middle market transactions ranging from $100,000 to $5 million and beyond.
His approach is built around the intersection of real estate, leases, and business value — a critical combination for location-dependent businesses where lease terms, renewal options, and assignment rights directly affect what a buyer will pay. As a KW Commercial agent with a background in tenant representation, Travis brings an advantage to lease-heavy transactions that most generalist brokers simply can't offer.
Services include exit planning, business valuation, confidential buyer marketing, buyer qualification, lease analysis, negotiation support, and transaction management through closing.
If you own a fly fishing shop, outdoor retail store, guide service, outfitter, or active lifestyle business and are considering a sale — now or in the future — Travis offers confidential consultations focused on valuation, timing, and realistic next steps.
? 678-631-9696
? TravisBryenton@KW.com
? www.TravisBryenton.com
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Services Offered
Specializing in confidential business sales for founder-led and owner-operated companies in the outdoor, fly fishing, and lifestyle sectors. Services include exit planning and timing strategy, business valuation and pricing, confidential buyer marketing, buyer qualification, lease analysis and real estate coordination, negotiation support, and full transaction management through closing. Serving main street ($100K–$1M) and middle market ($1M–$5M+) sellers nationwide.
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About
I didn't just work in the outdoor industry — I grew up in it, literally.
My mother served as Executive Director of Eastern Outdoor Sales Reps (now 360 Adventure Collective) for over 20 years, and my father was a founding member of that organization and an independent sales rep in the outdoor industry since the late 1970s. Brands, retailers, trade shows, and rep agencies weren't concepts I learned in business school — they were dinner table conversation.
For over 15 years I carried that forward as an independent sales rep myself, representing brands like Columbia Sportswear, Teva, Merrell, and Wolverine to specialty retailers — fly shops, outdoor stores, and active lifestyle businesses across the Southeast. I knew their owners, understood their margins, and watched what made some thrive and others struggle.
That background is why I do what I do today. When a fly shop owner calls me about selling their business, I'm not googling the industry. I already know it.
I became a business broker because I have a deep commitment to this industry — to keeping these brands and stores alive and preserving the communities they serve. These aren't just transactions to me. They're businesses worth protecting.
I'm based in Atlanta, Georgia, and I'm a member of GABB and IBBA. As a KW Commercial agent with a background in tenant representation, I bring a real advantage to lease-heavy transactions — and for location-dependent businesses like retail shops, outfitters, and guide services, that matters more than most sellers realize.
I work with both brands and retailers nationwide on main street and middle market deals. I keep things confidential, move deliberately, and focus on outcomes that actually serve the owner — not just a quick commission.
If that sounds like the kind of broker you've been looking for, let's talk.
? 678-631-9696
? TravisBryenton@KW.com
? www.TravisBryenton.com
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