Assett Commercial Services Franchise

About Assett Commercial Services

The idea of our company was birthed on a November day in 2018...in a parking lot. Our founder, Matt Pencarinha, was on the phone with his wife while on a lunch break. His job just wasn’t cutting it. It was sinking in that it was going to be many years until he could earn enough to afford his wife the ability to stay home with their kids. It was time for a change.

This was his plan: Start a Business
But not just any business. This business needed to be something stable for his family.
This business had to:

1. Have high demand
2. Have low startup costs
3. Serve clients willing to pay large amounts consistently
4. Serve clients who survive recessions
5. Grow fast enough to replace his wife’s income (which was enough to care for the family)

After reviewing multiple options, they discovered that a commercial cleaning business checked all of those boxes.

The problem was most commercial cleaning companies still face three seemingly daunting challenges:

• Lots of Competition
• High Employee Turnover
• Payments Taking Too Long to Arrive

Thankfully, Matt had knowledge and experience from his previous career and had a plan for overcoming each of the challenges that limited other cleaning companies from growing.

He proposed the plan to his wife, quit his job, and launched as a New Year’s resolution on January 1, 2019. Within 12 months, his business went from $0 to over $557,000 in recurring revenue and employees running the show. Because the business was so profitable, his wife was able to leave her demanding job to stay at home with the kids, and he had the flexibility to franchise the entire system.

To this day, our franchise brand is still personally owned & operated by Matt. When you choose to open an Executive Commercial Cleaning Franchise using our proven Assett Commercial Services model, you’re tapping into a business designed to create freedom and flexibility in your life.

Who We Are

We ultimately seek to be a blessing to our franchisees and all people, and we give thanks to God for where we’re at now.

We operate on 4 Convictions:

• People First: We believe how we treat every employee, client, franchisee, and stranger has an impact on how well our business runs. We believe people are made in the image of God and should be treated as such.
• Partnership in Everything: We believe all of our actions either help or hurt our employees, clients, franchisees, and community in the accomplishment of their mission. We believe if we help enough people get what they want, they will help us get what we want.
• Professionalism Always: We believe the way our employees, clients, and franchisees present themselves directly affects how people behave around them; which either opens or closes the doors of opportunities.
• Pioneering Spirit: We believe being on the cutting edge of innovation and discovery is safer than remaining on the couch of comfort from what used to work in the past.

If our story and who we are speaks to you, we want to meet you learn if we would be a great fit for each other.

Why Choose Assett Commercial Services?

Aspiring business owners choose launching their business with Assett because of:

1. The Recession-Resilient Industry
2. Our Unmatched Advantage
3. Our Executive Model
4. The Low-Cost Start with High Income Potential
5. Recurring Income with Multiple Streams
6. Franchise Benefits

Here are the details about each reason for why an Assett Franchise is a great first business.

#1 Large Recession Resilient Industry

When your business is in a $101.2 Billion industry that’s steady even through economic recessions, you can rest knowing your financial future can be stable as well. Commercial cleaning services are an essential service that not even the pandemic of 2020 could shut down. In fact, our business actually grew through it.

#2 Assett’s Unmatched Advantage

Assett franchise owners get what no one else has. We have the best hiring system in the entire commercial cleaning industry. Why is this such a big deal? Because no matter how effective marketing is, and how many clients want services, they can’t be added as clients without hiring more people to perform the services. The reality is the commercial cleaning industry is notorious for difficulty in hiring and is full of high turnover. Therefore, many cleaning companies either grow slowly, stay small, or cause owners to overwork themselves. Staffing is the true limit on growth for most cleaning companies, not marketing.

That’s why in 2019, Matt developed the first version of our hiring system. It has continually gone through upgrades and now is unmatched in the service industry. How does this system benefit you as a franchise owner? You can grow your business significantly faster, without constantly working long hours, and still build a better cleaning team than your competitors so that clients stay with you longer (if not forever). Our Automated Hiring System saves you personally 20 – 30 hours per week and turns the entire process into 2 – 5 hours per week.

Because of this extreme efficiency, our franchisees can:

• Focus more on service quality and keep clients longer
• Increase their marketing results to grow revenue faster
• Take home more profit since they don’t need to hire expensive HR staff
• Experience less turnover because staff feel supported
• Achieve personal lifestyle flexibility even when their business is young
• When ready, easily delegate hiring duties to low-cost staff

When you own an Assett Franchise, you have an advantage no one else has.

#3 Executive Office Model

Franchisees choose Assett because they get to own a true business with an earning potential beyond $1M in gross sales, and they’re not supposed to be the one doing the cleaning. To better understand the importance of this, you need to know about the two main cleaning franchise types. There are many cleaning franchise brands that are called ‘unit franchises’, whereas we are an Executive Franchise. A unit franchise is one where the franchise brand does everything except the cleaning itself, they are very low cost to enter but take high fees (up to 25-40%). Because of these high fees, unit franchisees are unable to properly pay staff to do the cleaning and must stick with doing the cleanings themselves. Additionally, unit franchises are typically not allowed to market to grow their business, and their franchise brand can take their accounts and give them to a different unit franchisee at any time (they put multiple franchisees in each territory). Ultimately, because of the high fees, lack of control, and limited growth potential, unit franchise owners are essentially janitors.

On the other hand, an Executive Franchise like ours sets you up as the boss over your business and is the reverse of unit franchises. Assett franchise owners focus on adding buildings to their client portfolio, while their team does the cleaning. Our owners enjoy lower fees, more control, unlimited growth potential, and they are the only franchisee in their territory. We provide you with training, business plans, systems, brand rights, marketing support, ongoing coaching & guidance, and tools to grow your business. Our franchise owners aim to build a business that improves their personal finances and creates freedom for them and their families.

#4 Low-Cost Startup with High Earning Potential

Compared to many other franchises, an Executive Assett Franchise takes lower capital to start. Commercial cleaning businesses do not require land purchases, building improvements, or major equipment investments. This appeal is amplified by the fact that our Executive Franchise Model has unlimited growth potential for each franchisee. Your opportunity to turn a low investment into a $1M business or more is substantial.

#5 Multiple Large Recurring Income Streams

Commercial cleaning contracts are recurring budget items for most facilities. Winning and keeping cleaning contracts is the core of an Assett business. And once you add a building to your service portfolio, you no longer have to ask them to buy again. The revenue is ‘sticky’ for your business. As long as your cleaning team provides quality services, most clients will stay with your company.

Along with the recurring nature of commercial cleaning income, is also the opportunity to offer other services to clients. Facility managers, the clients of an Assett Franchisee, have additional needs for specialized floor services, window cleaning, pressure washing, lawn care, etc. As an Assett Franchisee, you are able win the sale for those additional services and then hire specialized companies to do the work. You are positioned by our brand to become their main point of contact for all facility services.

#6 Franchise Benefits

When you invest in opening your Assett Franchise, you’re in business for yourself but not by yourself. We understand that your success is what grows our company. It’s our job to give you a 10-year head start compared to being on your own.

As an Assett Franchisee you benefit from:

• Startup Assistance & Training
• Marketing & Sales Support
• Proven & Proprietary Operations Systems
• Developed Branding
• Ongoing Coaching & Guidance
• Continued Innovation
• Driven Like-Minded Community

Ideal Candidate

Assett is seeking experienced leaders who desire to step into the world of entrepreneurship and build their first successful company. The ideal candidate must be teachable and ready to follow a proven model. Your character must share in our convictions of people first, partnership in everything, professionalism always, and the pioneer spirit.

Our Executive Commercial Cleaning Business Model excellent for:

• Career leaders who want to build their first business
• B2B Sales Professionals who already have trustworthy relationships with facility decision makers
• Millennials
• Military Veterans
• Ex-Government Employees