Bricks & Minifigs Franchise
Bricks & Minifigs® offers franchise opportunities in the toy industry with a focus on building blocks and mini-figures.
$70,000
$15,000
223
2011
Provo, UT
-
About Bricks & Minifigs
Bricks & Minifigs is the first and largest aftermarket LEGO® franchise, specializing in buying, selling, and trading new, used, and retired LEGO® sets, minifigs, and accessories. With a rapidly-growing customer base, Bricks & Minifigs offers a unique and fulfilling opportunity for LEGO® enthusiasts worldwide.
Bricks & Minifigs was founded in 2003, built on the principle of creating a safe space for families to buy, sell, and trade LEGO® items. Fueled by the passion for LEGO® products and the desire to sustain the LEGO® tradition, Bricks & Minifigs quickly established itself as a comprehensive, one-stop aftermarket LEGO® shop. From offering thousands of LEGO® pieces to select from, to paying top dollar for anything LEGO® brand, we have paved a niche in the market, creating the largest toy store of our kind.
Franchise Unit Trends & Revenue
223
67
$507,684
* in 2025
Franchise Fees
$15,000
6.0%
Gross Revenues
1.0%
Gross Revenues
Why Choose Bricks & Minifigs?
Choosing Bricks & Minifigs as your franchise opportunity places you at the intersection of fun, creativity, and profit. You get to indulge in your love for LEGO® products, all while owning and operating a business that caters to a diverse customer base, ranging from small children to adult collectors. Our business model is built on the principle of the three R’s - Rebuild, Reuse, Reimagine, ensuring that your business remains progressive, profitable, and fun. We offer an approved lending list and connections with finance companies to make your investment easier.
Starting Costs & Investment Requirements
$147,500 - $304,100
$250,000
$70,000
Training & Support
As a Bricks & Minifigs franchisee, you benefit from:
- A comprehensive 5-day training program combining on-the-job and classroom-style training.
- Guidance on how to purchase products, basic operations, advertising strategies, customer service, and merchandising techniques.
- Assistance with employee hiring and retention.
- Support with your pre-opening and grand opening events.
- Ongoing assistance as you continue to operate your business.
History
Bricks & Minifigs began as a dream of David Ortiz, a stay-at-home father of twin boys, who in 2003, thought of creating a better way to buy, sell, and trade LEGO® items. He met John Masek in 2009, and the two, after battling each other over a LEGO® collection bid, decided to collaborate. Combining David’s knowledge of LEGO® and John’s retail experience, they opened their first store in 2010. Bricks & Minifigs started franchising in 2011 and by 2018, had over 41 stores in operation in the US and Canada.
Ideal Candidate
The ideal candidate for a Bricks & Minifigs franchise would be a LEGO® enthusiast with an outstanding work ethic and a passion to succeed. Someone who loves the simple joy of a child's smile and delights in facilitating the creation of masterpieces from LEGO® sets. Retail or LEGO® building experience is not necessary; what is important is a strong work ethic and a passion for customer service.
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