Clean Eatz Franchise
Join 100+ Clean Eatz franchisees. Healthy café + meal plan concept with dual revenue streams. Low barrier. Big mission. Real results.
$200,000
$49,500
100
2014
Wilmington,NC
Evonne and Don Varady
About Clean Eatz
Clean Eatz is a heart-driven, results-focused healthy food franchise with 100+ locations nationwide - and we're just getting started. Founded on the belief that personal wellness is not one-size-fits-all, Clean Eatz combines a fast-casual café experience with weekly meal plans, grab-n-go options, retail products, and catering - giving franchisees multiple revenue streams under one roof. Our customers aren't just buying a meal; they're investing in a lifestyle. That loyalty drives repeat business, strong community ties, and a brand people genuinely believe in.
What sets Clean Eatz apart is the dual power of brick-and-mortar locations and a thriving e-commerce direct-to-consumer business, giving franchisees built-in brand recognition and a proven operational model from day one. Our P.E.O.P.L.E.-first culture - built on Principle, Empowerment, Ownership, Passion, Lifestyle, and Epic results - means franchisees are never just operators, they're community changemakers. With comprehensive training, ongoing support, and a mission that resonates far beyond the plate, Clean Eatz offers a rare opportunity: build a profitable business and change livez in your community. It's not a diet. It's a lifestyle.
Franchise Unit Trends & Revenue
100
21
$1,086,720
* in 2023
Franchise Fees
$49,500
6.0%
Gross Sales
2.0%
Gross Sales
Why Choose Clean Eatz?
Why Clean Eatz? Because purpose and profit aren't mutually exclusive. Clean Eatz has spent over a decade proving that healthy food and strong business performance go hand in hand. With 100+ franchise locations and a growing direct-to-consumer e-commerce channel, we've built a model that works and a mission that moves people. What makes us different:
- Multiple Revenue Streams - Café menu, weekly meal plans, grab-n-go, market products, catering, and online sales mean you're never dependent on a single income source
- Proven & Scalable Model - 100+ locations strong with a replicable system designed for operators of all backgrounds
- Dual Business Engine - Brick-and-mortar + e-commerce brand recognition gives franchisees a head start no independent concept can offer
- Comprehensive Support - From site selection and build-out to training, marketing, and ongoing operations, we're with you every step
- Loyal, Mission-Driven Customer Base - Clean Eatz customers aren't transactional. They're lifestyle converts who come back week after week
- A Brand That Stands for Something - People Over Profit. We Change Livez. In a crowded food franchise market, that resonates
The healthy food industry is a $1 trillion global opportunity. Clean Eatz is positioned at the center of it - with the brand, the system, and the heart to help you win.
Starting Costs & Investment Requirements
$344,700 - $680,594
$750,000
$200,000
Training & Support
At Clean Eatz, you're never building alone. From the moment you sign to the day you open - and every day after - our team is in your corner. We've built a support system designed to take the guesswork out of ownership and replace intimidation with confidence. Whether you're a seasoned operator or a first-time business owner, our training program meets you where you are and equips you with everything you need to run a successful Clean Eatz location. What you can expect:
- Initial Training Program - Comprehensive onboarding covers operations, food prep and handling, customer experience, point-of-sale systems, and brand standards so you open with confidence
- Pre-Opening Support - Site selection guidance, build-out assistance, grand opening planning, and local marketing strategy to ensure a strong launch
- Hands-On Field Training - Real-world training in an operating Clean Eatz location so you learn the system the way it actually runs
- Marketing & Creative Support - Access to brand-approved assets, campaign materials, and a corporate team that supports local and national marketing efforts
- Ongoing Operational Support - Regular check-ins, performance coaching, and access to a network of 100+ franchisees who've been exactly where you are
- Technology & Systems Support - Continued guidance on the tools and platforms that keep your business running efficiently
You're investing in a business. We're investing in you.
History
Clean Eatz was born from a simple but powerful belief: that eating clean shouldn't be complicated, expensive, or boring.
Founded in Wilmington, North Carolina, Clean Eatz started as a single café with a straightforward mission - make healthy food accessible, affordable, and genuinely enjoyable for everyday people. From day one, the brand attracted customers who were tired of fad diets and empty promises. What they found at Clean Eatz was something different: real food, real support, and a community that met them where they were. Word spread fast. The concept resonated deeply, and demand for franchise opportunities followed naturally.
From that single location, Clean Eatz has grown into a 100+ unit franchise system spanning the country, with a thriving direct-to-consumer e-commerce business that extends the brand well beyond any single zip code. The growth hasn't been accidental - it's been the result of a replicable model, a fiercely loyal customer base, and a culture built on People Over Profit. As consumer demand for healthier lifestyles continues to accelerate, Clean Eatz is positioned for its most significant expansion chapter yet. New markets are opening, the product vertical is deepening, and the mission is louder than ever. The best of Clean Eatz isn't behind us - it's being written right now by the next generation of franchise owners.
Ideal Candidate
You don't have to be a chef or a fitness expert. You have to be a people person with a passion for impact. The most successful Clean Eatz franchisees come from all walks of life - corporate professionals, military veterans, fitness enthusiasts, healthcare workers, and entrepreneurs. What they share isn't a résumé, it's a mindset. Our ideal franchisee:
- Is community-driven: You see your location as more than a business. You want to be a wellness resource and a positive force in your neighborhood
- Is a natural leader: You can build, motivate, and retain a team that shares your energy and commitment to the brand
- Is operationally minded: You follow systems, respect processes, and understand that consistency is what builds customer trust
- Has a customer-first mentality: You show up, you engage, and you create an experience that keeps people coming back
- Is financially prepared: Qualified candidates should meet minimum liquid capital and net worth requirements. Restaurant or retail experience is a plus but not required
- Believes in the mission: This isn't just a food business. If "We Change Livez" resonates with you personally, you're already thinking like a Clean Eatz owner
If you're ready to build something meaningful, serve your community, and grow a business backed by a brand with real heart - we want to meet you.