Hammer and Nails Franchise
We're building something legendary - Hammer & Nails: The Original All-in-one Men's Grooming membership. Men used to have two options: a rushed haircut at a strip-mall chain, or nothing at all. Hammer & Nails changed that in 2016, and we're still the only complete men's grooming franchise built around recurring memberships instead of one-off visits. It's dependable, recurring revenue from members who come back every month. Not a fluke of foot traffic and it's in a category that's only continuing to grow fast.
$250,000
$60,000
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2015
Folsom, CA
Aaron Meyers
About Hammer and Nails
Everything a Man Needs, Under One Roof
Hammer & Nails is transforming how men experience grooming.
No bouncing between a barbershop, a nail salon, and a spa that caters to women. Hammer & Nails is all of it: haircuts, straight razor shaves, beard care, face treatments, waxing, manicures, and pedicures - served up in a lounge that actually feels like it was designed for men, complimentary drink in hand. Founded in 2016, the brand is expanding rapidly through franchising.
It's not a gimmick, the membership is sticky and why retention is one of the strongest levers in this business. Own the Only True All-in-one Membership Model in Men's Personal Care.
While the industry chases trends, led by franchise veterans who have done it before, we built a business model. Members join once and keep coming back, giving franchisees a base of predictable, recurring revenue that most personal-care concepts simply don't have.
Franchise Fees
$60,000
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Why Choose Hammer and Nails?
A Massive, Fast-Growing, Resilient Market
- Men are spending more on themselves than ever, and it's not slowing down. The global male grooming market topped $200 billion in 2022 and is on pace to hit $376 billion by 2030. That growth is being driven by real cultural shifts: men embracing self-care, social platforms normalizing grooming routines, and a generation that sees looking good as part of feeling good.
- Grooming isn't a discretionary spend that disappears in a downturn. It's a habit. Men reportedly get a haircut every 3-4 weeks on average. That's what makes this category resilient, and it's what makes a membership model even stronger. Your revenue doesn't wait for a haircut, it's already on the books.
Hear It From an Owner
"After 20 years in financial services, I had been meaning to move out of the corporate world and find something that offers a little more independence and flexibility. I walked into Hammer & Nails and immediately saw the value of the concept. Decided right then and there - this was it. Loving it." - Franchise Owner, Raleigh, NC
Starting Costs & Investment Requirements
$694,300 - $944,045
$750,000
$250,000
Training & Support
From site selection to grand opening and beyond, our team is in it with you. You're never building this alone.
- Real estate, lease negotiation, and construction support
- Full training via LMS plus in-person, hands-on artist training
- A founding membership pre-sale process to launch with momentum
- Grand opening marketing, PR, SEO, and digital support
- Monthly business reviews and ongoing KPI tracking
- A turnkey marketing calendar so you're never starting from a blank page
- Area representative support in most major markets making local support even more accessible
History
Hammer & Nails Franchising was founded in 2016 to be the first complete men's grooming concept - the kind of place that didn't exist before it. We have spent the last 10 years since refining a membership-driven model that's built for consistency, and with partners expanding into new markets.
Ideal Candidate
Who Thrives as a Hammer & Nails Franchisee?
This isn't a passive investment. Our best owners are:
- Business-minded operators who are hands-on in the early days
- Comfortable building and managing a W2 hourly team
- Genuinely plugged into their local community - this business grows on relationships
- Disciplined about following the playbook
- Ready to hire, coach, and lead a General Manager
- Focused on the numbers
If you're looking for a business with a real model behind it, executive leadership that has been there before, recurring revenue, a growing category, and a brand men actually love - this is one to look at!
Come join us as we build something legendary.