Hand & Stone Massage and Facial Spa Franchise
With 650+ locations across the U.S. and Canada, Hand & Stone Massage and Facial Spa makes luxury spa services — including massage, facial, and body slimming and toning — accessible to a broader clientele. After 20 years of consecutive growth, we have an average unit volume of $1.35 million and nearly 600,000 members and growing nationwide.
$150,000
$34,500
595
2005
Trevose,PA
John Teza
About Hand & Stone Massage and Facial Spa
Thrive in the Health & Wellness Industry
Our business is built on a proven monthly membership model that drives recurring revenue, complemented by five additional profit streams: gift cards, retail products, service upgrades, and non-member services. We were ranked #1 in category by Entrepreneur for the 2026 Franchise 500 and hold the highest average unit volume among competitors in the massage industry.
With 1,000 available trade areas ready to be developed across the country, there has never been a better time to bring Hand & Stone to your community.
Franchise Unit Trends & Revenue
595
55
$1,416,341
* in 2024
Franchise Fees
$34,500
Veteran's Fee: $39,600
5.0% - 6.0%
Gross Sales
1.0%
Gross Sales
Why Choose Hand & Stone Massage and Facial Spa?
The wellness industry isn't slowing down. Americans spend an average of $6,000 per year on wellness, and consumer behavior shows that self-care has shifted from an occasional splurge to a regular part of everyday life. Hand & Stone is positioned at the center of that shift, offering an accessible membership model that makes massage and facial treatments a monthly habit rather than a rare treat. Our real estate team has identified 1,000 available trade areas across the country, and we are looking for health and wellness advocates with sales or business management experience to help grow our footprint.
Starting Costs & Investment Requirements
$320,891 - $864,729
$750,000
$150,000
Training & Support
From pre-opening to grand opening and beyond, the Hand & Stone franchise team is with you every step of the way. Our work together begins before the doors ever open, with real estate, project management, and construction and design services to set your new location up for success.
The Hand & Stone franchise training program includes a mix of virtual, classroom, and hands-on learning for your entire team. New Franchisee Training is a full week of learning at Hand & Stone headquarters in Trevose, PA, covering all facets of the business including company culture, operations, customer service, sales, and marketing. Our Manager Development Training is a four-day session hosted by the Operations team, focusing on managerial roles and responsibilities for your new franchise business. Prior to opening, Hand & Stone corporate trainers will spend five days at your spa with specialized training programs for massage therapists and licensed estheticians.
Our Franchise Business Consultants and digital media partners work together to drive spa performance through aligned operational and marketing strategies, delivering customized, data-driven plans that boost traffic, membership growth, and overall profitability.
Ideal Candidate
Our ideal franchisee is passionate about wellness and committed to delivering premium self-care services to their community. We welcome health and wellness advocates, current multi-unit franchisees, executives looking for their next chapter, private equity investors, and veterans.