Water Wings Swim School Franchise
Water Wings Swim School transforms lives through the power of swimming, creating confident swimmers and stronger communities. Our pools welcome swimmers from 3 months to adult, with carefully designed classes that match every ability level and learning style. Our proven curriculum builds water safety skills and swimming confidence in a warm, indoor environment that keeps students comfortable and engaged throughout their aquatic journey. We've developed a business model that supports franchisee success through multiple revenue opportunities. Our modern facilities feature temperature-controlled pools, professional instruction, retail amenities, and various programs that create outstanding student experiences while providing sustainable growth for franchise owners. As members of the United States Swim School Association, we proudly uphold the highest standards in aquatic education. We work with our franchisees to bring exceptional swim instruction to communities nationwide.
$200,000
$50,000
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2025
Bedford, TX
Avi Shafshak
About Water Wings Swim School
Water Wings Swim School is a premier children’s swim education brand, focused on providing high-quality instruction in a nurturing and safe environment. Founded in 2003 by Avi and Tracy Shafshak in Las Vegas, Nevada, Water Wings was built on the mission of addressing the critical need for comprehensive swim education for children of all ages.
With programs designed to build water safety, confidence, and a lifelong love for swimming, Water Wings has become a trusted name for families. Its year-round, indoor facilities allow students to progress at their own pace in a consistent learning environment led by certified instructors.
Today, Water Wings Swim School operates in more than ten corporate-owned locations across three states and is expanding nationwide through franchising as part of the Unleashed Brands platform.
Franchise Fees
$50,000
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-
Why Choose Water Wings Swim School?
Owning a Water Wings Swim School franchise offers the opportunity to make a lasting impact in your community by helping children and families learn life-saving skills. The brand’s proven model combines strong revenue potential with a mission-driven business.
Key franchise advantages include:
- A recognized brand with a 20+ year track record in swim education
- Programs designed for all ages and skill levels, from infants to adults
- Year-round indoor facilities that drive consistent enrollment and recurring revenue
- Proprietary training curriculum and safety-focused teaching methods
- Access to Unleashed Brands’ shared resources, marketing support, and franchise expertise
Water Wings Swim School has been recognized as a leader in the youth enrichment space and benefits from the reputation and systems of the Unleashed Brands family, which includes other top-tier children’s franchises.
Starting Costs & Investment Requirements
$1,033,500 - $1,469,700
$500,000
$200,000
Training & Support
Water Wings Swim School offers an extensive training and support program designed to set franchisees up for success. This includes:
- Pre-opening training at Water Wings Swim School headquarters
- Real-life instruction inside operating swim schools
- Multi-day hands-on internships focused on operations, staffing, and customer experience
- Ongoing field support from a dedicated consultant
- Access to industry-leading marketing resources, technology platforms, and operational tools through Unleashed Brands
History
At Water Wings, we believe swimming is about more than just moving through water—it’s about building confidence, cultivating safety, and creating lifelong memories. Since opening our first location in 2003 at the Merryhill private school in Las Vegas, Nevada, our mission has stayed the same: to help children and adults of all ages thrive in the water while having fun every step of the way. The story of Water Wings began with a shared passion for teaching and swimming. Avi and Tracy Shafshak, the husband-and-wife duo behind our swim school, brought together their unique expertise to build something truly special. Avi’s background in business, swim instruction, and school management complemented Tracy’s experience as a competitive swimmer, coach, and child psychology expert.
Together, they understood the importance of creating a program that didn’t just teach swimming but also made it enjoyable and accessible for all. What started as a dream quickly evolved into a thriving community. Word spread about that first Las Vegas location's quality instruction and welcoming atmosphere. Families loved how focusing on fun helped their children overcome fear, gain confidence, and develop essential water safety skills. It wasn’t long before Water Wings Swim School grew across Nevada, California, and Texas, each a hub for learning, laughter, and personal growth. At Water Wings, we believe that when students love being in the water, they learn better—that's why we create an environment of joy and discovery.
Ideal Candidate
Key Traits
- Passionate about helping children and families
- Resourceful and resilient problem-solver
- High emotional intelligence, relationship builder
- Motivated by mission and community impact
Professional Background
- First-time business owner with strong business background
- Hands-on leader with experience in education, healthcare, hospitality, or customer service
- Strong people skills and community engagement background
- Comfortable managing a team and learning operational processes