Santa Monica, CA
Businesses For Sale in California

Grass Valley, CA

San Jose, CA

San Lorenzo, CA
Alameda County, CA
San Diego County, CA
San Diego County, CA
Alameda County, CA
Hawthorne, CA
San Jose, CA
San Ramon, CA
Contra Costa County, CA
Los Angeles County, CA
Hayward, CA
Berkeley, CA
California
Zaihua (Daniel) Hu, MBA, CEPA, CABB, IBBA
CURB
Serving Los Angeles County, CA
Daniel Hu is a Los Angeles-based Business Broker, Certified Exit Planning Advisor (CEPA), and Capital Strategy Advisor with 20+ years of experience in corporate strategy, M&A, cross-border business development, brand expansion, and capital planning. Daniel works with small to mid-sized business owners, entrepreneurs, buyers, and investors to support confidential business sales, acquisitions, exit planning, business valuation, financing coordination, and capital strategy. His work focuses on helping owners answer a critical question: should they grow, sell, recapitalize, acquire, or prepare for a future capital market opportunity? With an MBA from USC Marshall School of Business and an early background in industrial automation, Daniel brings a practical mix of operational, financial, and transaction experience. He previously led high-performing product and revenue teams at a publicly traded e-commerce company with more than $300M in annual revenue, launched consumer brands, and structured cross-border distribution partnerships. As a CEPA, Daniel helps business owners think beyond the transaction by aligning business value, personal goals, financial readiness, and market timing. For owners seeking an exit, he provides confidential business valuation, buyer screening, negotiation support, and transaction coordination. For owners seeking growth, he helps evaluate acquisition strategy, financing options, capital planning, and IPO readiness. Licensed in real estate and mortgage lending, Daniel provides integrated support for business transfers, commercial property considerations, and acquisition financing. His bilingual English/Chinese capabilities and strong ties in both U.S. and Chinese business communities make him a valuable partner for clients seeking local execution with global perspective. Crestory Capital focuses on business brokerage, exit planning, capital strategy, and IPO advisory for qualified companies.
San Francisco, CA
San Francisco, CA
Fresno County, CA
REAL ESTATE INCLUDED
Adelanto, CA
San Diego, CA
Orange, CA
Los Angeles, CA
San Francisco, CA
San Francisco, CA
Long Beach, CA
San Jose, CA
Los Angeles County, CA
California
Pleasanton, CA
Santa Cruz County, CA
Alameda County, CA
REAL ESTATE INCLUDED
Los Angeles County, CA
California
Los Angeles, CA
Paso Robles, CA
Burbank, CA
Santa Barbara, CA
Suisun City, CA
San Diego County, CA
San Diego, CA
Long Beach, CA
Santa Monica, CA
Los Angeles, CA
Carol Bennett
Business Team - San Carlos, CA
Serving San Mateo County, CA
Business Team, a unit of BTI Group, is the Largest Business Brokerage Firm in the Western United States specializing in arranging the purchase and sale of privately owned companies. During our third of a century of existence, we have developed both an unmatched depth of experience (an aggregate of several hundred years!) and a vast network of individual, corporate, and investment group buyers. In addition, our affiliation with the International Business Brokers Association allows us to reach buyers represented by other intermediary firms throughout the world.
Glendale, CA
Santa Monica, CA
Los Angeles, CA
San Francisco, CA
Hollywood, CA
Los Angeles, CA
Buy or Sell a Business in California
California is a huge state with a lot of money, so it's naturally a popular destination for businesses. The major industries in California include technology, agriculture, and entertainment, but the private business for sale market spans the gamut of sectors.
If you're looking to buy (or sell) a business in California, it helps to have some context on the market. We have aggregated and summarized the most current listings data to provide a basic overview of the business for sale market in California.
Market Overview
|
Number of Businesses for Sale |
~5,500 |
|
Median Asking Price |
$360,000 |
|
Median Reported Revenue |
$630,000 |
|
Median Reported Earnings |
$150,000 |
|
Profit Margin |
23% |
|
Earnings Multiple |
2.5 |
|
Revenue Multiple |
0.6 |
|
Financials based on businesses that listed an asking price, annual revenue, and seller's discretionary earnings. |
|
Major Metro Areas
More than 80% of all businesses for sale in the state are in the following six metro areas:
- Fresno Metro Area
- Greater Los Angeles Area
- Modesto-Merced Area
- Sacramento Area
- San Francisco Bay Area
- Visalia-Hanford Area
How many businesses are listed for sale in California?
There are around 5,400 businesses for sale in California, with listings across various metro areas and statewide.
What types of businesses are for sale?
The marketplace in California is diverse, with all types of businesses in play.
- Food and Restaurants (approx. 1740)
- Retail (approx. 730)
- Service Businesses (approx. 570)
- Health Care and Fitness (approx. 440)
- Automotive and Boat (approx. 350)
- Manufacturing to Beauty and Personal Care, among others.
What is the average asking price for these businesses?
The median asking price for businesses listed for sale in California is $360,000.
What is the average revenue of these businesses?
The median reported revenue for these businesses is $630,000.
What is the average seller discretionary earnings?
The median reported earnings, often referred to as Seller Discretionary Earnings (SDE), is $150,000.
What are the average valuation multiples?
Typically, businesses are being listed with an earnings multiple of 2.5 and a revenue multiple of 0.6 when referring to the asking price.
Which cities in California have the most businesses listed for sale?
The cities with the highest number of listings are Los Angeles (approx. 480), San Diego (approx. 250), San Francisco (approx. 220), Sacramento (approx. 140), San Jose (approx. 120), Oakland (approx. 80), Long Beach (approx. 80), Anaheim (approx. 60), and Riverside (approx. 60).
How can California business owners sell their own businesses?
Most business owners will retain an experienced business broker, who will typically charge a 10-15% success fee. Some business owners choose to list their business for sale directly and take on the entire process on their own. This can be a complex and challenging task, requiring an understanding of the market, great marketing skills, and even better negotiating skills.


